Google Analytics Training
Introduction to Google Analytics
Learn the fundamentals of Google Analytics, a powerful tool for tracking and analyzing website traffic. Understand key concepts such as metrics, dimensions, and user behavior to make data-driven decisions.
Setting Up Google Analytics
Explore the steps for setting up Google Analytics on your website. Learn about creating a Google Analytics account, configuring properties and views, and installing tracking codes.
Understanding Google Analytics Interface
Get familiar with the Google Analytics interface. Learn how to navigate the dashboard, access different reports, and customize your workspace to fit your analysis needs.
Tracking Website Traffic
Study how to track website traffic and user behavior using Google Analytics. Learn about different types of reports, including audience, acquisition, behavior, and conversion reports.
Setting Up Goals and Conversions
Learn how to set up and track goals and conversions in Google Analytics. Understand how to define goals, track conversions, and measure the effectiveness of your marketing campaigns.
Event Tracking and Custom Dimensions
Discover how to track specific user interactions on your website using event tracking. Learn about setting up custom dimensions and metrics to capture additional data relevant to your business.
Analyzing Traffic Sources and User Behavior
Explore how to analyze traffic sources and user behavior. Learn to interpret data from sources like organic search, paid search, social media, and referrals, and understand user journeys on your site.
Generating Reports and Insights
Learn how to generate and interpret reports in Google Analytics. Understand how to create custom reports, dashboards, and segments to gain actionable insights from your data.
Integrating Google Analytics with Other Tools
Discover how to integrate Google Analytics with other tools and platforms. Learn about linking Google Ads, Google Search Console, and other third-party tools to enhance your data analysis.
Data Privacy and Compliance
Understand data privacy and compliance considerations when using Google Analytics. Learn about GDPR, CCPA, and other regulations affecting data collection and user privacy.
Hands-On Labs and Projects
Engage in hands-on labs and projects to apply your Google Analytics skills. Work on real-world scenarios to develop practical experience in tracking, analyzing, and reporting website data.
Google Analytics syllabus
Introduction to Google Analytics
- Overview of Web Analytics
- Importance of Google Analytics
- Setting Up a Google Analytics Account
- Understanding the Interface and Reports
Tracking and Data Collection
- Installing Tracking Code on Websites
- Understanding Data Models and Collection Methods
- Setting Up Goals and Conversions
- Tracking Campaigns and UTM Parameters
Key Metrics and Dimensions
- Understanding Users, Sessions, and Pageviews
- Bounce Rate and Exit Rate
- Source, Medium, and Channels
- Segmentation and Filtering Data
Analyzing Audience Reports
- Demographics and Interests
- Geo and Language Analysis
- Behavior and Technology Reports
- User Flow and Engagement Metrics
Acquisition Reports
- Overview of Acquisition Channels
- Analyzing Organic Search Traffic
- Paid Search and Social Media Performance
- Referral and Direct Traffic Analysis
Behavior Reports
- Site Content and Landing Pages
- Site Speed and Performance
- Event Tracking and Setup
- Using Behavior Flow to Analyze User Journeys
Conversion Tracking
- Setting Up E-Commerce Tracking
- Enhanced E-Commerce Features
- Creating and Analyzing Funnels
- Goal Tracking and Attribution Modeling
Advanced Features
- Custom Reports and Dashboards
- Setting Up Alerts and Notifications
- Data Import and Integration with Other Tools
- Using Google Tag Manager for Tracking
Advanced Analysis and Optimization
- Multi-Channel Funnels
- Attribution Models and Analysis
- Using Segments and Cohorts
- A/B Testing and Optimization Strategies
Training
Basic Level Training
Duration : 1 Month
Advanced Level Training
Duration : 1 Month
Project Level Training
Duration : 1 Month
Total Training Period
Duration : 3 Months
Course Mode :
Available Online / Offline
Course Fees :
Please contact the office for details