IBM Unica Campaign Training
Introduction to IBM Unica Campaign
Gain a comprehensive overview of IBM Unica Campaign, a powerful marketing automation platform. Learn about its core features, benefits, and how it supports campaign management and execution.
Installation and Configuration
Learn how to install and configure IBM Unica Campaign. Understand the setup process, environment requirements, and initial configuration to get started with the platform.
Campaign Planning and Design
Explore the process of planning and designing marketing campaigns using IBM Unica Campaign. Learn how to define campaign objectives, create strategies, and design effective marketing workflows.
Data Management and Segmentation
Learn how to manage and segment data within IBM Unica Campaign. Understand how to import, cleanse, and organize data, and how to create and use segments for targeted marketing.
Campaign Execution and Monitoring
Discover how to execute and monitor campaigns using IBM Unica Campaign. Learn how to launch campaigns, track performance, and analyze results to optimize marketing efforts.
Advanced Campaign Techniques
Delve into advanced techniques for campaign management with IBM Unica Campaign. Explore concepts such as multichannel marketing, personalization, and dynamic content creation.
Reporting and Analytics
Understand how to generate and analyze reports in IBM Unica Campaign. Learn to use reporting tools to measure campaign effectiveness, track key metrics, and make data-driven decisions.
Integration with Other Systems
Explore how to integrate IBM Unica Campaign with other systems and applications. Learn about various integration methods and how to connect with CRM systems, data warehouses, and other marketing tools.
Security and Compliance
Learn about the security and compliance features of IBM Unica Campaign. Understand best practices for securing data, managing user access, and ensuring compliance with industry regulations.
Best Practices and Case Studies
Explore best practices for using IBM Unica Campaign effectively. Review case studies and real-world examples to understand successful implementations and strategies.
Hands-On Labs and Projects
Apply your knowledge through hands-on labs and projects. Work on practical scenarios to develop skills in campaign planning, execution, and analysis using IBM Unica Campaign.
IBM Unica Campaign Syllabus
Introduction to Unica Campaign
- Concepts and Need for Unica
- Marketing Campaigns
- Campaign Life Cycle
- Unica in Marketing Campaign
User Groups and Roles
- Users and Concepts
- Adding New User
- Modify Users
- Remove Users
- Edit User Information
- Assign Role to Users
User Groups and Concepts
- Adding New Group
- Modify Groups
- Remove Groups
Unica Roles & Configuration
- Roles and Concepts
Offer Management
- Concepts of Offers
- Offer Templates
- Offer Creation
- Offer Operations
Campaign Management
- Concepts of Campaign
- Unica Campaign Overview
- Campaign Creation
- Campaign Operations
Flowcharts
- What Are Flowcharts?
- Concepts of Flowcharts
- Adding Flowchart to Campaign
- Flowchart Creation
- Flowchart Processes
- Data Manipulation Processes
- Run Processes
- Optimize Processes
Data Manipulation Processes
- Select
- Merge
- Sample
- Segment
- Extract
Run Processes
- Snapshot
- Schedule
- Mail List
- Call List
- E Message
Optimize Processes
Stored Objects
- Derived Fields
- User Variables
- Custom Macros
- Templates
- Stored Table Catalogs
Reports
- Flowchart Cell Reports
- Segment Crosstab Reports
- Calendar of Campaigns
- System-wide Reports
- Object-specific Reports
Training
Basic Level Training
Duration : 1 Month
Advanced Level Training
Duration : 1 Month
Project Level Training
Duration : 1 Month
Total Training Period
Duration : 3 Months
Course Mode :
Available Online / Offline
Course Fees :
Please contact the office for details